Kings of Indigo (K.O.I) makes quality denims, tops and accessories inspired by American classics with a Japanese eye for detail; All Kings of Indigo items are designed to last long, quality wear for the next era. Every garment is made with a conscience; the Kings use innovative and sustainable production techniques where they can.


In January 2012 the first collection hit stores. The Kings launched a small denim inspired collection with character, quality and sustainable innovation as key features. The Kings are now selling their collection to over 250 carefully selected retailers in 12 countries and online, with a focus on Northern Europe.


- In Cooperation with the Amsterdam Fashion Institute & Eroglue (Turkey) 

- Fashion Designer: Denice Bottse

- Photographer: Mo Amrani

- Model: Darcy Jonathans

- Make-Up/Hair: Chris Volkers